two-twenty

what does generic mean?

Despite certain admen’s absurdly brazen attempt (thank you Gawker) to convince us that brands are in fact an indispensable part of our lives, the public, apparently, ain’t biting. Or buying, as the case may be. According to a story in the Times today, the number of people who claim that brand is “extremely important” in choosing a gift has dropped more than 15% as compared to a poll taken three years ago. Of course, there are exceptions: “Consumers can still be finicky when it comes to higher priced items, like the first Louis Vuitton suitcase on wheels ($1,300) or a certain Gucci handbag laden with horse bits ($900).”

Note to producers of Rich Girls: that’s a hint as to what to get Ally and Jamie for Christmukkah (thank you OC), in order to guarantee a season two! Oh, wait, I forgot, Ally and Jamie are the producers. Well, as if making a career out of producing a reality television show about your own fabulously angst-ridden lives isn’t present enough… go ahead, spoil yourselves! Self love is in, haven’t you heard the new Britney album?

Brand Names Paying the Price for a Change in Shopping Trends | NY Times